The King of Soho Gin
I swear to god, if someone clicked on the homepage for this ‘ere blog, they’d probably think it was sponsored by Bacchus GOD OF BOOZE.
And that’s fine with me!!!!!!!!!!!!
I make no secret of the fact that I like gin. Like, I really, really like gin. And I really, really, really like discovering new gin brands. So I was TICKLED PINK with excitement to receive an invite from The King of Soho Gin company to pop down to Mele e Pere in Soho to taste and coo over a range of gin cocktails.
(P.S sorry about the not brilliant photos, I took them on my phone because Hi my name is Katie and I’m a complete bellend who forgot my camera, K thanks.)
Mele e Pere is a gorgeous little Soho Italian with a dedicated vermouth bar. With a beautifully warm atmosphere and friendly staff, it’s the perfect place to grab a plate of homemade Italian carbs, or prop up the gorgeous copper bar with some sharing plates and a few sherries. We arrived and set up camp around said bar as perfectly served gin and tonics were thrust into our hands and we started to learn a little bit about The King of Soho.
It’s all named after a chap called Paul Raymond, an entertainment and property tycoon in the 1950’s who was fondly known as ‘The King of Soho’. He revolutionised Soho, founding iconic clubs such as the Raymond Revuebar and Madam JoJo’s (sob). His shows were risqué and all the rage and, for a while he dominated the London theatre scene encouraging new talent and cultural diversity. COOL HUH?!
The gin is really delicious, with a mix of botanicals including grapefruit peel, coriander and angelica root, but it’s the bottle itself that steals the show. It is incredibly detailed and chokka with symbols. Here’s the skinny on it!
The bold and colourful bottle encapsulates Soho and its ‘anything goes attitude’ with a detailed ‘Spirit of Soho’ character. The character’s velvet tailoring reflects the hedonistic fashion of the area. The Fox’s tail signifies Soho’s status as a former royal hunting ground and the fox’s reputation as a mischievous creature of the night embodying the smart, naughty and enigmatic nature of urban Soho. The trumpet reflects Soho’s rich jazz history and with the holding of the book the character tips his hat to Soho’s long association with creative industries such as publishing and media.- Taken from The King of Soho.
So, all clued up on what we were drinking we settled in for cocktails and expertly matched food. With a Gimlet we had big, meaty green olives stuffed with spicy sausage meat and deep fried and with a Martinez (red vermouth, gin, cherry syrup and orange peel) we gorged on light, crispy calamari with a smoked aioli dip, gnocci fritti and San Daniele Ham.
To round things off, we gave our sweet tooths a treat with a special Bonfire cocktail ‘Remember Remember’ made with King of Soho Gin, pressed apple juice, toffee sauce and lemon juice which was paired with a Martinez Sorbet (though tasted more like a negroni to my LEARNED palate!).
A few rounds later and giddy with gin and Italian grub, we tumbled out onto the streets of Soho with thoughts of fox tails, jazz music and row upon row of cocktails. King of Soho, you certainly made us feel like Kings of Soho that evening!
I was a guest of The King of Soho and Mele e Pere, but if I hadn’t had a CRACKING night I wouldn’t have written about it!